Vilofoss one unifying brand on all markets

The DLG Group is uniting all its subsidiaries in the Premix & Nutrition division under one new brand name, Vilofoss. 

Well-known names such as Vitfoss (Denmark), Calcialiment (France), Deutsche Vilomix (Germany) og Fodermix (Sweden) have been unified under the brand name Vilofoss. With a turnover of 390 Mln Euro, Vilofoss is one of the biggest players in the European market for livestock Premix & Nutrition. It is also one of the most profitable business areas in the DLG Group.

“We are changing the name to signal to our customers, business partners and employees that Vilofoss is a market leading company in the European premix & nutrition market. Whether in Denmark, Germany, France or Sweden, we remain one united and strong company as Vilofoss,” says Jacob Holm, DLG’s executive vice president in charge of Vilofoss.

A strong Vilofoss for the benefits of customers

The business area Vitamins & Minerals are a vital part of the earnings targets in the DLG Group strategy “Leading the Way 2021”, and the name change to Vilofoss is also a symbol of strategic strength and optimization of the business area for the benefit of the customers. 

“Even though the subsidiaries are all getting a new common name across borders, Vilofoss is still going to offer the market’s strongest products - in combination with local expertise and insight into the needs of the customers,” says Jacob Holm.

“We already have multiple leading products, such as Stalosan, X-Zelit og Peckstone which we can market together in even more markets than we are doing today. That is a benefit for our customers in all markets,” says Jacob Holm.

The name change is effective since the 1st September 2018 in all markets.