"Continually, we are strengthening the core business of DLG. Plant Breeding, and market leading varieties of high quality is a key competitive factor for us. Our acquisition of Carlsberg's stake allows us to develop Sejet Plant Breeding and the business area further. We are among the leaders in Europe, and that position we will develop further," says Bent Nissen, Group Vice President, Crop production in DLG.
Bent Nissen emphasizes that Sejet in recent years has strengthened its market position significantly and clearly is among Europe's leaders in plant breeding, particularly on the markets in Denmark, Germany, Great Britain, Sweden and France.
"We are very pleased with the development of Sejet Plant Breeding in recent years, increasing market shares in both Denmark and abroad. As the sole owner we will further accelerate development in order to expand our leading position in the market," says Bent Nissen.
Among the positive trends in Sejet's development has been increasing market shares for grain other than barley. In addition Sejet’s barley varieties have had a leading position in the market for a long time, several wheat varieties have now gained significant market shares at home and abroad.The Benchmark wheat variety is especially popular and will – once again – be the most cultivated wheat variety in Denmark in 2017. It has been the highest yielding wheat variety for two consecutive years. Benchmark is also increasing its market share in Germany and is gaining ground in other markets in Europe.