Welcome to DLG’s new website

DLG is launching a new website that will support the group’s goal of setting course as one of Europe’s leading agricultural companies. The website puts the focus on the professional farmer and will help to provide an overview and create value for both customers and owners.

“It is with pride that we are launching our new website, which is created with customers especially in mind. We have focused on making it user-friendly to find what you are looking for, but we have raised the bar and will also be serving our messages in attractive packaging and with exciting new features. Our website and Customer portal will also be closely connected from now on, so that there is much more cohesion and to make it easier to click over and see products on our Customer portal,” says Group Vice President Maria Kofod Larsen, DLG Organisation & Strategy.

As the new website is on the same platform, Sitecore, as the Customer portal, it supports the digital development and ensures a strong attachment to the Customer portal. For example, the search engine also displays products from the Customer portal.

More visibility
The purpose of the website is also to ensure that DLG becomes more visible, and that it is easy to make contact with the relevant employees.

“It is now a Group website, and it is streamlined, but it has naturally been developed so that not only farmers but also other interested parties are included in the target group. This fits in with the Group’s overall branding and communication strategy, and we are aiming to get our overall communication to increase familiarity with DLG, which is among the 10 largest companies in Denmark, measured in sales,” says Maria Kofod Larsen.

Precisely out of consideration for user friendliness and with the goal of increasing familiarity to DLG, efforts have been targeted towards a more simple navigation, search engine optimisation, expression and dialogue. These efforts will continue in the future as we develop and expand the website.